Shop abandonment for eCommerce stores can go as high as 80%, and this is true even if you use a platform like Shopify. So if you don’t act against this common problem, you will be just like other businesses – significantly losing potential sales.
Surely you are getting decent revenue, but you still can be experiencing wasted sales via abandoned carts.
Can you imagine the things you can use the lost money for if you recover it? – maybe a vacation or maybe that extra amount is what you actually need to buy a new upgrade for your business.
This is why you should make extra efforts in mitigating and retrieving abandoned carts.
There are things you will have to ensure that your website has to reduce cart abandonment. One of the best ways to do it is to use a Shopify abandoned cart app as a contingency because it easily integrates into your website’s system.
To get back your shoppers, we must understand why people abandon carts on Shopify. This way, we can pinpoint the proper solutions.
People Have Too Many Choices.
Shopify is one of the best and simplest-to-use eCommerce platforms today. It is easy for business owners or merchants to create an entirely working eStore and convenient for consumers to find what they need.
If you are using Shopify, you are in healthy competition. But it is competition nonetheless.
Consumers already know that there are reputable sources of logistics and products that use the eCommerce platform. Also, they know or at least assume that your website will provide an uncomplicated shopping experience.
This means that by using Shopify, there is already a minimum amount of trust that people give you. But not just you – the tens of thousands of other merchants too.
When people shop, they usually consider more than one store. It is always you or someone else.
If your competition’s website:
- Has a better user experience;
- Has easier navigation;
- Has a more seamless checkout process;
- Has the perfect payment options;
- Has the best security features; and
- Has excellent conversion and conversation optimization in general;
A shopper who sees the comparison and advantage over your store will leave your outlet or abandon their cart.
For this reason, you will be able to change things to make your website’s performance better.
What you can do is try shopping on the website of your best competitor and see for yourself what makes it excellent. Then take what they do well but do it 100x better on your website.
If you have a lousy website, no amount of effort or a Shopify abandoned cart app will help you. People returning after cart abandonment who see that the reason why they left is still there will simply leave again.
So the first thing you have to ensure is that you mitigate problems that you can cause by making your site a wonderful thing to use.
Then, have an effective contingency in place.
People Mostly Leave for Random Reasons.
A shopper can abandon a cart “just because.” This is the most prominent reason for abandoning. Sometimes, people leave their shopping cart due to cash flow and credit issues, and for those, we recommend checking their credit position.
Some may browse and get distracted by personal matters like a phone call from work. Or maybe they just got hungry, went for a meal, and then forgot to go back shopping.
For these people, you will simply need to remind them of what they were previously doing.
There are three modes of communication or reminding that you can use.
- Push Notifications
- SMS
With email, you will be able to send a long enough message that reminds them of what they were doing and entice them to return with a perk. You have more freedom with the character length available.
But people don’t check their emails all day. You will have to wait for the customer to do their email reading time before you get any chance at a result.
With push notifications, you are able to ping people at a chosen time. However, 60% of consumers opt out of push notifications because they can be annoying.
People are already generally sick of pings and beeps in this heavily digital world we live in.
SMS doesn’t have the problems that email and push notifications to have.
SMS has a different story. For decades, we have been using SMS as a reliable source of vital need-to-know information.
People closely consider SMS as something as important as a call that needs an immediate response. Plus, it is shorter than an email but demands less than push notifications.
SMS is your sweet spot when it comes to reminding people to come back and shop. Hence it is best that you use an SMS Shopify abandoned cart app like Winback, because with a proper Shopify SMS marketing app, you will even be able to entice window shoppers who abandon carts to go back and complete a purchase.
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